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#1 11-06-2018 05:57:21

Date d'inscription: 07-12-2017
Messages: 1603


" Businesses switch focus to online campaigns and sponsorship Suits for Chinese athletes at the Rio Games by ANTA Sports Products Ltd are displayed in Shenyang , Northeast China's Liaoning Province on Saturday. Photo: IC

Chinese businesses have been quite reserved in marketing campaigns concerning the Rio Olympic Games, due in large part to the changing way people access event information as well as the country's slowing economy, experts said on Tuesday.

With the Rio Games under way, most businesses in downtown Shanghai have failed to roll out Olympics-themed products or promotions.

""People's enthusiasm for the Rio Games doesn't seem as high compared with the 2008 and 2012 ones, so we'd rather launch special set meals for Qixi,"" a restaurant manager surnamed Wang, who preferred to keep her full name anonymous under armour ale suomi , told the Global Times on Tuesday.

Qixi, known as Chinese Valentine's Day, fell on Tuesday, this year.

Only a few big-brand sporting goods stores such as Li Ning and ANTA have been seen selling Olympics-related products, with Team China or Olympic banners on display.

In April, ANTA Sports Products Ltd announced the ad campaign ""Go Surprise Yourself"" for the Rio Games and unveiled sportswear specially designed for China's national teams, including gymnastics under armour outlet suomi , weightlifting, wrestling, judo and boxing.

""Olympics-themed marketing campaigns are not common in the streets this year, because companies are now more willing to spend money on online campaigns since people who pay attention to the event access the information mostly from online media and social media platforms,"" Zhang Qing, CEO of Beijing Key-Solution Sports Consulting Co, told the Global Times on Tuesday.

For instance under armour kengät suomi , Le Sports, the sports arm of China's leading online video provider Le Holdings, launched an Olympic channel that began broadcasting on July 28.

Also, compared with the past, businesses seem more rational in their Olympics-related campaigns because the public's interest in the Rio Games is waning, Zhang said.

""I don't mean that people don't pay attention to the Olympics, but their focus is changing. The gold medal count doesn't seem that important to many people under armour suomi ,"" he noted.

Now they care more about the fun or entertaining side of the Games, such as the Western athletes who are using Chinese traditional cupping therapy to deal with muscle and back problems.

According to Chen Jian, president of the Beijing Olympic Economic Research Association, consumption demand has been subdued against the backdrop of China's slowing economy, and for some businesses, it may be seen as unnecessary to throw money into a campaign that may not generate much return.

""To a certain extent, previous media coverage about Rio's security UA Stephen Curry Three Iron Sharpens Iron Mid Koripallokengät Harmaa Oranssi Suomi , sanitary and infrastructure problems has also contributed to the low business enthusiasm in the sports event,"" Chen told the Global Times on Tuesday. ""But the opening ceremony of the Rio Olympic Games has shown these concerns are overstated.""

Hot sponsorship

Despite low enthusiasm among domestic businesses toward Olympic marketing campaigns, Chinese companies remain an active sponsor in the Rio Games, as they aim to expand their brand awareness.

For example, 361 Degrees, a Chinese sportswear company, replaced adidas as the official sponsor to provide uniforms for nearly 100 UA Stephen Curry Three Mid Koripallokengät Musta Suomi ,000 Olympic and Paralympic staff.

Other Chinese brands that sponsored the event include Honav, Gree, Yili, Mengniu, RIO, Li Ning and Peak Sport, domestic news portal winshang reported on Sunday.

According to a report from fxnewscall UA Scorpio Juoksukengät Valkoinen Harmaa Musta Suomi Halvalla , sponsorship income for the Rio Games reached a market value of over $1.5 trillion, the highest in the history of the Olympic Games.


Police on a British military base in Cyprus on Thursday launched their latest weapon in the fight against illegal bird trappers - a high-tech drone.

A recent study by Britain's Royal Society for the Protection of Birds (RSPB), said Cypriot trappers killed 2.3 million migrating birds in autumn 2016, up from 1.4 million in 2010.

Compared with other nations, that makes Cyprus the second-most deadly bird destination in the Mediterranean, after Malta. And most of the industrial killing takes place within British military-controlled areas, especially the eastern sovereign base of Dhekelia UA Scorpio Juoksukengät Musta Valkoinen Suomi Ale , outside the south coast resort of Larnaca.

cindependence in 1960, Britain retained sovereignty over two base areas covering some 254 square kilometers of the island's territory where it runs its own police and courts.

British authorities said the drone would mainly be used by an action team dedicated to combating illegal bird trapping due to the crystal clear imagery it can generate from great heights at a top speed of more than 80 kilometers per hour.

The top-of-the-range drone, which has night-vision capabilities, will enhance the police's ability to cover areas that have proved difficult to reach in the past.

The Dhekelia garrison divisional commander, Chief Superintendent Jon Ward, said base police "are absolutely committed to targeting anybody involved in illegal bird trapping and we will use all legal methods in order to do this."

Ward told reporters that police across British base territory will also be using hidden cameras, a method which has proved successful in recent months in leading to the prosecution of bird trappers.

"We have seen some significant sentences handed down by the courts recently and the use of these techniques... and it will be intelligence-led to target criminals UA Scorpio Juoksukengät Musta Hopea Suomi Ale ," he added.

"My message to anyone thinking of engaging in illegal activity but more specifically in bird trapping is to be aware that we will be out both day and night to catch you," he concluded.

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